• Client

    • Creative

      Martin Gleeson
    • Award

      DM Grand Prix
    • URL


    Optus needed a premium Direct Mail piece going out to senior managers (CEOs, CFOs etc) of top international blue chip companies based in Australia. With corporate travel a key factor identified in the brief the art direction of the brochure went the way of an old explorers travel diary. Premium paper and leather binding not only selling the idea but ensuring that these time poor high end subjects knew this was a premium product. Winner of the 2005 Grand Prix Award at the Australian Direct Marketing Awards.